Post 1: What is social media?
In your own words explain what social media is.
Social media is computer-based technology that facilitates the sharing of ideas, thoughts, and information through the building of virtual networks and communities. ... Users engage with social media via computer, tablet or smartphone via web-based software or web application, often utilizing it for messaging
When people talk about social media, the first networks that come to mind are usually Facebook, Instagram and Twitter. While YouTube may not be your first thought, it needs to become a priority for you moving forward.
YouTube may not be your first thought, it needs to become a priority for you moving forward
Provide two links to sites that provide a good description of social media
Facebook is defined as an online social networking website where people can create profiles, share information such as photos and quotes about themselves, and respond or link to the information posted by others. An online social networking website is an example of Facebook.
YouTube channel description is the text on your channel's “About” page. It helps viewers understand what to expect from your brand. A YouTube video description is the text below each of your videos. It helps viewers find your content and decide whether to watch it.
Labels for this post: social media definition, post 1, links
Website and applications that enable users to create and share content or to participate in Social Networking.
Forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos) https://www.merriam-webster.com/dictionary/social%20media
Post 2: What are social media platforms?
In this post you must list and briefly describe (in your own words) five different types of social-media applications.
Social Media Platform means a mobile and/or internet-based platform used and controlled by a Seller or any of its Affiliates for the exclusive purpose of promoting the Business, including any profiles or accounts.
*Facebook Platform is the set of services, tools, and products provided by the social networking service Facebook for third-party developers to create their own applications and services that access data in Facebook. The current Facebook Platform was launched in 2010
*TikTok Platform is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. TikTok maintains a separate app for the Chinese market, known as Duyin, which has over 300 million active monthly users. The new app's logo is a combination of the Musical.ly and Duyin logos.
*Instagram Platform is a free photo and video sharing app available on Apple iOS, Android and Windows Phone. People can upload photos or videos to our service and share them with their followers or with a select group of friends. They can also view, comment and like posts shared by their friends on Instagram.
*Twitter Platform provide a short-format publish/subscribe network and access points to that network such as www.twitter.com, m.twitter.com and several Twitter-branded mobile clients for iPhone, BlackBerry, and Android devices
*YouTube Platform allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe to other users. It offers a wide variety of user-generated and corporate media videos.
Provide links to each of the homepages of the social media described.
https://www.facebook.com/help/753701661398957?helpref=hc_global_nav
https://www.pinterest.ca/jonburke/homepage-design/
https://www.instagram.com/explore/tags/homepage/?hl=en
https://twitter.com/hashtag/homepage?lang=en
https://www.youtube.com/playlist?list=PL9fzcZ7JxMmYlbPqP3O2hT2AFeaysmnXj
Labels for this post: post 2, (plus you should include a label for each social media tool you examine e.g. Facebook, YouTube, Pinterest, Twitter, Instagram)
Facebook Tools for Businesses
· Pages. With improved call-to-action buttons and new features like appointment scheduling and chat via Messenger, Facebook's Pages can help businesses reach their goals
· Page Insights
· Messenger
· Canvas
· Power Editor
· Ads Manager
· Page Post Engagement ads
· Page Like ads
YouTube Tools
· 2 Camera Lens.
· 3 Vlog Camera.
· 4 Camera Microphone.
· 5 Tripod.
· 6 Editing Software.
Pinterest Tools - Marketing for Bloggers
· Tailwind
· 3 Canva
· PinGroupie
· PinFollow
Twitter – Management Tools
- Buffer – For Planners and Proactive Tweeters.
- Hootsuite – For Multi-Platform Marketers.
- TweetDeck – For Twitter Beginners.
- Sendible – For Established SMBs and Client-Based Businesses.
- Sprout Social – For Twitter Marketing Experts.
Instagram Tools Every Marketer
· Hootsuite. Instasize Photo Editor + Video
· Hootsuite
· Instagram Feed WD
· Combin
· Kicksta
· Later
· Linktree
· Boomerang
Post 3: Social media considerations/ issues
Explain at least three issues (these could be technological, social, privacy etc) associated with the use of social media tools and applications
Labels for this post: post 3, (plus you should include a label for each of the issues you examine/ explain)
1) TECHNOLOGY
Issues and considerations regarding sharable data sets for recommender systems in technology enhanced learning.
This paper raises the issue of missing data sets for recommender systems in Technology Enhanced Learning that can be used as benchmarks to compare different recommendation approaches. It discusses how suitable data sets could be created according to some initial suggestions, and investigates a number of steps that may be followed in order to develop reference data sets that will be adopted and reused within a scientific community. In addition, policies are discussed that are needed to enhance sharing of data sets by taking into account legal protection rights. Finally, an initial elaboration of a representation and exchange format for sharable TEL data sets is carried out. The paper concludes with future research needs.
2) SOCIAL MEDIA
Technology has been responsible for many advances in modern sport, helping us share, learn and communicate more effectively. Use of social media platforms like Snapchat, Facebook, Instagram and Twitter has led a range of benefits for sport and recreation clubs, but with that has come inevitable issues.
Two common issues in sport include:
- Cyberbullying - the use of digital technology to threaten, menace, harass, and humiliate an individual or group. In sport, cyberbullying may look like online racism, targeted threats, intimidation to team members and opposition players, coaches and teams, defaming of referees, coaches, management, or unsubstantiated claims of drug-taking or favouritism. Cyberbullying is a very real problem, and there is a need to explicitly educate players on the dangers of both online abuse and acting appropriately online. Where issues arise and a young person under 18 years is the target, the Office of the eSafety Commissionercan help. The Office works closely with social media partners to remove serious cyberbullying from the internet.
- Image-based abuse - known colloquially as ‘revenge porn’ or the non-consensual sharing of intimate images, is another harmful online activity which can affect sporting clubs and their members. The Office of the eSafety Commissioner will provide assistance to individuals who have been subjected to image-based abuse.
The Office of the eSafety Commissioner provides good overview of all common social media issues, including:
- cyberbullying
- image based abuse
- cyber abuse
- offensive or illegal content
- sexting
- unwanted contact
- social engineering
- social networking.
3) PRIVACY IN SOCIAL MEDIA : Identification, Mitigation and Applications.
The increasing popularity of social media has attracted a huge number of people to participate in numerous activities on a daily basis. This results in tremendous amounts of rich user-generated data. This data provides opportunities for researchers and service providers to study and better understand users' behaviors and further improve the quality of the personalized services. Publishing user-generated data risks exposing individuals' privacy. Users privacy in social media is an emerging task and has attracted increasing attention in recent years. These works study privacy issues in social media from the two different points of views: identification of vulnerabilities, and mitigation of privacy risks. Recent research has shown the vulnerability of user-generated data against the two general types of attacks, identity disclosure and attribute disclosure. These privacy issues mandate social media data publishers to protect users' privacy by sanitizing user-generated data before publishing it. Consequently, various protection techniques have been proposed to anonymize user-generated social media data. There is a vast literature on privacy of users in social media from many perspectives. In this survey, we review the key achievements of user privacy in social media. In particular, we review and compare the state-of-the-art algorithms in terms of the privacy leakage attacks and anonymization algorithms. We overview the privacy risks from different aspects of social media and categorize the relevant works into five groups 1) graph data anonymization and de-anonymization, 2) author identification, 3) profile attribute disclosure, 4) user location and privacy, and 5) recommender systems and privacy issues. We also discuss open problems and future research directions for user privacy issues in social media.
Post 4: What is library 2.0?
In your own words, explain what is library 2.0
Library 2.0 is a loosely defined model for a modernized form of library service that reflects a transition within the library world in the way that services are delivered to users. The focus is on user-centered change and participation in the creation of content and community.
Provide two links to sites that provide an explanation of library 2.0
https://digital.library.adelaide.edu.au/dspace/bitstream/2440/14789/1/Web2.0.pdf
Labels for this post: post 4, library 2.0 (plus you should include a label for each of the characteristics you examine/ explain in the post)
This paper posits four conceptual underpinnings to Library 2.0: it is user centered; a multi-media experience; socially rich; and communally innovative, it is a personalized OPAC that includes access to IM, RSS feed, blogs, wikis, tags, and public and private profiles within the library network.
Those characteristics are :
· Library staffing
· Total library expenditures
· Librarian hours spent on teaching activities
· Circulation of library materials
· Size of collection
· Availability of computers
· Numbers of group visits to the library
Post 5: How libraries are using social media?
· a library blog
Pearl Cove Library Blog
http://pearlcovelibrary.blogspot.com
It should be noted that this service is free and is provided in conjunction with the Human Living LibraryAustralia non-profit organization.
· a library YouTube page
https://www.youtube.com/user/UTSLibrary
Description:
-Use specific keywords.
-Repeat your keywords.
-Find complementary keywords.
-Tell viewers what to expect.
-Front-load important information.
-Add links and metadata below the fold.
-Optimize for CTR (click-through-rate)
· a library Facebook page
https://www.facebook.com/ads/library/?active_status=all&ad_type=political_and_issue_ads&country=AU
Description:
-Your Company Story. Tell how you got started and what makes you different from your competition. ...
-What you do or what you sell. ...
-Contact information. ...
-Links to other social profiles. ...
-Social Media Policy.
· A library Twitter page
https://twitter.com/statelibrarynsw?lang=en
How to set image descriptions:
-Click on the Tweet compose button, or press the “n” key to use the keyboard shortcut.
-Attach your photo(s). ...
-To insert descriptive text, click Add description.
-Type your description of the image and click the Done button. ...
-You can add a description to each image in a Tweet.
· A library instagram page
https://www.instagram.com/statelibrarynsw/?hl=en
Descriptions:
-Share Library Space.
-Provide A Sneak Peak.
-Show Off Your Books.
-Repost Your Patrons Post.
-Let Your Staff Shine.
-Share Your Services.
-Go Behind The Scenes.
-Use Instagram Stories.
Labels for this post: post 5, libraries, blog, Facebook, YouTube, Twitter, Instagram, (plus you should include a label for each of the libraries you use in this post)
Libraries- If you work in a library, you recognize that library labels for book classification are an important part of keeping your library running efficiently. You need labels that will be compatible with your cataloguing software. You also need your labels to be durable enough to last and hold up against the wear and tear that library books receive.
Blog - On Blogger, categories are called labels. Whenever you create a post, in the post editor on the right, you have the option of adding labels to that post. Existing labels will appear below the label box so you can quickly add them.
Facebook – to apply a label to a conversation :
- From your News Feed, click Pages in the left menu.
- Go to your Page.
- Click Inbox at the top of your Page.
- Click a conversation on the left.
- Below Labels on the right, click Add Label... and begin typing the label you want to apply, then select it from the list that appears.
· Go to the Assets list page for your YouTube content owner.
· Click the check boxes next to the assets you want to add labels to.
· Click the Labels drop-down. You'll see a list of your labels.
· Click the check box next to each label you want to add to the selected assets. ...
· Click Add.
Twitter – how to change Twitter Source Label
· Just navigate to Twitter Developer website. ...
· Open this link and click on "create app"
· Give your app a name and this name will be shown on your tweets as a source label. ...
· Next, you will be redirected to API keys, tokens and click on "App Settings"
Instagram - Item Labels give you a quick overview of the subjects your fans post and comment about. You can also Label your own page posts/comments. To get this report, you need to Label followers' comments or your page's posts using our timeline management tools.
For each you must provide a link and a brief description of the content.
Hint: you did this in the Multimedia subject Topic 5.
Burwood Council and Library
www.library.burwood.nsw.gov.au
https://www.burwood.nsw.gov.au/Home
Download it to your smartphone and you'll be able to manage your account, renew books, make reservations, access all our digital resources and so much more. When the new library opens on 24 August, you'll even be able to check out your own books tap-and-go
style! #burwoodlibrary#nswpubliclibraries #digitallibraries #burwoodlibrary
items on loan have had their date extended until 20 September. Can’t wait to see you! #books#newlibrary #nolibraryfines #read #ilovereading#nswpubliclibraries #burwoodcouncil#burwoodlibrary.
Labels for this post: post 6, libraries, name of your library (e.g. Hurstville City Library) (plus you should include a label for each of the social media tools you write about in this post)
Inner West Tool Library
The tool library operates on annual memberships. Become a member and you can use the library as little or as much as you like. You can browse the library inventory and reserve the things you want to borrow online, then just come in to our site in Petersham to collect your goodies. You can use them for the weekend or the week and then return them so the rest of the community can enjoy them too.
Post 7: Inserting images
Click on the little image Icon on the New post menu to add the image.
You can insert these images on any one of your previous posts (Tell me which ones :) or post them here.
🙂
Post 8: Changing the look of my blog
The colours on your blog can be changed. Click on the template tab on the left-hand side.
Write a new post and write a comment about your new colours – why you chose them or like them.
You may have already made these kinds of changes to your blog – you don’t need to change them again
Labels for this post: post 8, colour, design
My Watermark colour is Sky Blue and Green
Post 9: Changing the arrangement of my blog
You can change the arrangement of your blog easily too.
Click the Theme and chose the watermark image design then click customize.
Click Layout feature that can use the Add, remove and edit gadgets on your blog. Click and drag to rearrange gadgets. To change columns and widths, use the Theme Designer.
Now make a post on YOUR blog stating what you said in your comment
My first time to create my own account on BLOG. It is close to Facebook, we all know that facebook are the most well known in the world and millions of people are using it everyday. I am happy to discovered this through our teacher Sharon and I like it because the BLOG is very useful and I am the author.
Well, I don't remember when is the last I watched a movie, maybe around March or April 2020, it called THE DEAD DON'T DIE (Netflix) horror movie, it all about zombies.
Labels for this post: post 10, blog etiquette, commenting (plus include a label that describes the content of the link you have read)
On a blog, the content consists of articles (also sometimes called "post" or entries) that the author(s) writes. Yes, some blogs have multiple authors, each writing his/her own articles. Typically blog authors compose their articles in a web-based interface, build into the blogging system itself. Some blogging systems also support the ability to used stand-alone "weblog client" software, which allows authors to write articles offline and upload at a later time.
Post 11: Recommended tools for social media engagement
Using Facebook can be an effective way for academic libraries to connect with their user community.
By posting updates on Facebook, libraries can inform their users about the library’s programmes and services. They can invite students to attend training sessions, post practical information about the library’s opening times, link to new and existing print and online resources, and update the university community about any new developments. 'Followers' can engage with the library by commenting on posts and sharing them with their friends.
BLOG
How Blogs Can Help with Marketing
There are dozens of ways that libraries are using blogs already. The most obvious application is for library news, which you need to be able to update frequently and easily. Blogging software helps make this job easy enough for anyone to do it. Here are other ways to use blogs to your advantage:
Promote Library Events: Create a blog that promotes library events and programs. Reach out beyond the visitors to your regular Web site. Set up an RSS feed for your blog and alert everyone in your community that they can include your headlines on their sites or can use an RSS newsreader to see what's up at the library.
E-commerce sites try to turn each visitor into a repeat customer. Libraries can try this too. Put an e-mail subscription form on the blog site and encourage visitors to sign up. This type of permission-based marketing is your chance to send library news straight to the user's in box on a regular basis. It's an opportunity to invite visitors to come back to the library or its Web site over and over again.
Make your blog stand out from the crowd by including some special content that captures readers' interest. For example, include a "quote of the day" from a famous literary work, run a trivia quiz each Friday, or share an interesting fact about your community each week. Some libraries keep lists of "interesting questions and answers" that could be shared. Don't be afraid to develop a unique voice for your blog, whether it's that of a friendly helper that explains mysteries or an authoritative approach that focuses on giving "just the facts."
Support Your Dedicated Users: An obvious hit with most library visitors is finding out what new books, videos, CDs, or DVDs have been added to the collection. Think about setting up topics on your blog for each genre: mysteries, horror, science fiction, romance, and so on. In an academic library, prepare special alerts about new resources and Web sites for particular departments or colleges.
Engage Your Community: Post new book reviews and book award lists. Invite comments and suggestions. Create an online book discussion area by asking readers to recommend books to others.
Support Your Community: Librarians are always looking for ways to offer value-added services. Can you offer a special service with the blog and reach a new audience? A local election news blog that posts announcements about candidate Web sites, nominations, and meetings might be a natural project for libraries that are mandated to make local council minutes and agendas available to the public.
Building New Ties: Are you trying to reach a new area of your community? What about offering a blog in another language to provide short entries on upcoming programs and new resources? Perhaps you are trying to reach out to teachers in order to market library services and to make sure that school visits work effectively for the library and the schools. What about starting a blog-style newsletter that's just for teachers? You can focus on special services for teachers, programs for schools, new research resources, book lists, and seasonal Web sites of interest. Some blogs allow you to have extended entries and include feature articles.
Promoting your library's services, resources, and programs online can be a lot easier with the help of a blog. A great library blog requires three ingredients: inspiration, motivation, and dedication. Inspiration is that "ah-ha" moment when your new marketing idea meshes perfectly with a blog as the delivery vehicle. Motivation is the energy to put good ideas into practice and helps launch the new blog. Dedication is what comes next. It's the hard work that keeps the blog updated with pithy, lively posts on a constant basis. Blogs can be very effective tools for reaching online audiences.
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